Richland County WI

Richland County WI
Richland County
Economic Development
Kate Koziol
Economic Development Specialist
Southwest WI Regional Planning
20 South Court St, P.O. Box 262
Richland Center, WI 53581
Richland County WI Business
Assistance Contacts

Welcome to Richland County, Wisconsin
Richland County, WI was established in 1842, and now has an estimated population of 18,052. The county seat is located in Richland Center. It has 586.2 sq. miles of land and a population density of 30.2 per square mile. Situated 60 miles west of Madison and 60 miles east of La Crosse, Richland Center is perfectly located to utilize the resources offered by the metropolitan areas, while enjoying the benefits of the rural setting.
Manufacturing, agriculture, healthcare and tourism lead the county’s economic profile.

The area offers excellent student to teacher education ratios, two regional airports, a newly renovated hospital and clinic, UW-Richland and a nearby technical school. There are many churches, a variety of parks and recreational opportunities, and is a safe place to raise a family. The surrounding area is filled with artisans of architecture, crafts, theatre, music, foods, and wineries. This community offers a relaxed environment centrally located near metropolitan areas and recreational destinations.

Here is more demographic information.

View our Richland County video on YouTube Prosperity Southwest Wisconsin: Richland County YouTube Video


The Richland County – UW Extension office provide resources and information to businesses and industries interested in building, expanding, or relocating to the Richland County WI area. Contact Andrew Ziehli, Community Resource Development agent for available buildings and sites, and community demographics and data.

Manufacturing has been the largest industry sector providing employment with nonmetallic mineral products, prime metal, machinery and electrical equipment and appliance manufacturing and printing.

Richland County also has a large presence in dairy manufacturing with three plants located in Richland Center.

  • Schreiber Food – yogurt processing
  • Foremost Farms – Mozzarella Cheese processing
  • Alcam Creamery – Butter processing

Major Manufacturing Employers:

  • Rockwell Automation – low voltage motor control centers
  • Miniature Precision Components – injection molding and assembly
  • Seats, Inc – world class seating products
  • Richland Foundry – raw and finished iron castings
  • Richland Patterns-industrial patterns
  • Jim Greeley Signs and Awnings – sign fabrication
  • S & S Cycle – high performance motorcycle parts
  • Performance Manufacturing Inc  – window fabrication
  • Lowe Manufacturing – auger and trencher attachments

Service companies supporting the manufacturing industry include architects, engineering firms, construction contractors, industrial electricians, industrial door technicians and industrial HVAC professionals.


The dairy industry leads the sales of agricultural commodities produced in Richland County. Milk from area dairy farms is processed into fluid milk and cheese at the five dairy production plants in the county. Beef, row crops, commercial vegetable crops, apple orchards, Christmas trees, timber and direct-marketing sales also contribute significantly to the total agricultural business sales.

Agriculture provides 41% of the jobs in Richland County and generates about 49% of the county’s total business sales. Taxes generated by the agriculture industry provide a tremendous economic base for the county and provide significant support for the local schools.

Richland County is included in the Driftless Region of southwest Wisconsin. The western side has rolling hills and scenic valleys with a large number of dairy farms, apple orchards and timber. The eastern and southern parts have lower slopes and sandy soil, excellent land for row crops and commercial vegetable production.

*Source: Richland County Agriculture: Value & Economic Impact


Come explore, celebrate and experience the Midwest seasons in Richland County. Richland County offers adventures that are peaceful and serene or exciting and extreme to help you relax, recharge, and get away from it all.

Visitors to the Richland County area soon discover that creativity and originality are part of what rural Wisconsin is all about.  From live music to theatre and from galleries to historical sites, to the scenery of the Ocooch Mountain range, and the wildlife that shares the bounty of the rich land, there is plenty to do and see.

With a past full of citizens like Frank Lloyd Wright, the first municipal auditorium in the State, the first High School Band in the U.S., a Purple Heart City designation, the walking bridge across the Pine River and the one of the largest natural bridges in WI, Richland County has a full array of cultural, historic and natural opportunities.

Richland County CourthouseThe Downtown Historic District is home to more than two dozen outstanding buildings constructed as early as 1850. Unique designs and styles of the time periods reflect the interests of the individual architects.  Richland County Courthouse in Richland Center was built in 1889 and features marble pillared portico and multi-gabled clock tower.  A.D. German Warehouse designed by Frank Lloyd Wright and constructed in 1915. The impressive red brick structure is topped by a massive concrete frieze reminiscent of Mayan decorative elements.

Richland County boasts a variety of races and annual events throughout the seasons that are sure to excite all enthusiasts.    Wisconsin High School Rodeo Finals, Star Spangled Music Celebration annual country music festival held the last full weekend of June, Richland County Fair held during the first full week of September, Center Color Fiesta apple harvest festival held the first weekend in October when the fall colors are at their peak, Four Seasons of Fun Events – Screamin’ Half Mile, Motorsports Mayhem, Churnin’ Dirt Nationals and Hybrid Redneck Rally.

Outdoor Recreation

  • Trout Fishing: There are 267 miles of Class I and Class II Trout Streams here in Richland County. This is where they get the trout to stock other streams all over the state!
  • Canoeing: The lower Wisconsin River is large, relatively swift-moving, and surrounded by hidden backwaters. The Kickapoo River is famous for its winding course and a favorite of paddlers. The Pine River winds through valleys, under a natural bridge, and boasts scenic views of bluffs and lowlands.
  • Snowmobiling in Richland County offers 134 miles of groomed trails and a sanctioned race annually
  • The Pine River Recreation Trail is a 15-mile bike trail constructed on an abandoned railroad bed. The scenic trail follows the Pine River from Richland Center to Lone Rock. Ride over 15 bridges with spans up to 240 feet. Includes 4 ecosystems and longest curved bridge in WI. The trail is for hiking, biking, and snowmobiling.
  • Ocooch Mountain Fall Bicycle Tour (held first weekend in September), is for those looking for a challenging ride. The tour includes steep 400-foot climbs, but also features shorter 12 and 35 mile loops. The tour is held in conjunction with the fall apple festival.
  • Lower Wisconsin River Road Scenic Byway, WI Hwy 60, follows the Wisconsin River for 100 threading between the bluffs and the Wisconsin River or its backwaters. The byway has thousands of acres of public lands to explore and a variety of recreational opportunities.
  • Camping, canoe rental, golfing, horseback riding and other recreational outdoor activities


View all our Prosperity Southwest Wisconsin videos. Prosperity Southwest Wisconsin YouTube Channel

Featured Company

S&S Cycle

The family behind S&S Cycle has been in the business for more than 55 years. S&S is named for owner-founders George and Marge Smith, who made Viola their family’s permanent home in 1969 after falling in love with the area on a previous trip.

S&S Cycle specializes in high-performance engines and equipment designed for a variety of motorcycles. Whether the bike’s for racing or for touring the picturesque Wisconsin countryside, S&S is always on the leading edge of engine technology and innovations in motorcycling. Premium performance for them includes engine efficiency as well as environmentally-friendly developments in the field.

Since 1969, S&S Cycle has been a Richland County institution, with a long list of achievements to back up their reputation. When Denis Manning broke the land speed record at Bonneville in 1970, the team of professionals who worked alongside him included George Smith.

S&S employees would go on to break more records at the Bonneville Salt Flats. It was at Bonneville, in fact, that George’s love of cycles flowered into an obsession after he broke his own records in 1952 with his home-built motorcycle, which he called TRAMP.

The business continues to push itself in terms of improvement, invention, and expansion. In 2004, they opened a second facility in La Crosse, roughly an hour away by each of three major highways.

For more information on S&S Cycle, please visit their website at