Richland County is abundant with fertile soil and local artisans. Its towering bluffs and rivers provide a rich landscape of recreational opportunities including hiking, biking, golfing, and kayaking, just to name a few. The area is also host to the most spring-fed Class A trout streams in the region, plus breathtaking sunsets from the Pine River.

Richland communities include cozy towns surrounded by Amish communities and organic and conventional farming practices. Towns are dotted with local shopping and food options including supper clubs and unique family-friendly experiences such as a drive-in movie theater in Richland Center. The area also includes access to post-secondary education at University of WisconsinPlatteville Richland, and major employers include a blend of industries including technical expertise from Rockwell Automation and dairy processors such as Foremost Farms and Schreiber Foods.

Lunch in Richland Center
Relish local foods and eateries in Richland Center
Splash Park
Have a bit of family fun at the splash pad in Lone Rock
Entrepreneurs
Shop local artisans and specialty shops in Richland Center
Architecture
Architectural masterpieces like the Barrett-Tuxford dot the landscape
Richland Slide 2
Home to the most spring fed Class A trout streams in the region

Video Clips

Labor Force6

Total local Jobs

5,554

Resident Workers

7,648

Commutes Into

Commutes Into

2,628

Live And Work

Live And Work

2,926

Commutes Out Of

Commutes Out Of

4,722

Economic2

Median Household
Income

$46,564

Unemployment
Rate7

2.3%

Top Industries5

*If table appears to be cut off please swipe right.

Sector 2010 / 2019 Change in Jobs Avg. Annual Wage
Manufacturing 1,488 / 1,517 2% $48,543
Government 1,154 / 1,025 -11% $32,375
Retail Trade 868 / 884 2% $24,859
Health Care and Social Assistance 812 / 1,046 29% $40,647
Accommodation and Food Services 318 / 293 -8% $11,971
Wholesale Trade 181 / 198 9% $41,058
Other Services (except Public Administration) 179 / 152 -15% $21,583
Construction 158 / 170 8% $45,766
Finance and Insurance 148 / 158 7% $37,169
Agriculture, Forestry, Fishing and Hunting 141 / 205 45% $30,181

Population2

2010 Census3

18,021

Female

49.5%

Median Age

44.5

2017 Estimate1

17,516

Male

50.5%

Age 65+

3,517

2030/2040 Projections4

18,575/18,380

Under 18

3,934

Race & Ethnicity

99.0% White alone
2.2% Hispanic or Latino (of any race)
0.8% Black or African American alone
0.3% American Indian and Alaska Native alone

0.5% Asian alone
0.0% Native Hawaiian and Other Pacific Islander alone
1.1% Some other race alone
1.0% Two or more races

Population Age %

Top Employers

  • Rockwell Automation, Richland Center
  • Foremost Farms USA, Richland Center
  • Schreiber Foods, Richland Center
  • Richland Hospital Inc., Richland Center
  • Seats Inc., Richland Center

Sources: 1. U.S. Census Bureau, Population Division - Annual Estimates of the Resident Population: April 1, 2010 to July 1, 2017 2. U.S. Census Bureau, 2012-2016 American Community Survey 5-Year Estimates 3. U.S. Census Bureau, Decennial Census 4. WI Department of Administration, Division of Intergovernmental Relations, Demographic Services Center (Dec. 2013) 5. Economic Modeling Specialists, Intl. 6. OnTheMap, U.S. Census Bureau, Center for Economic Studies 7. May 2018, Richland County, WI - USDOL BLS: https://data.bls.gov/map/

Richland County
Economic Development

Richland County <br/>Economic Development
Kate Koziol

Economic Development Specialist
UW Extension - East Hall #711
1200 Highway 14 West
Richland Center, WI 53581
608-342-1751
K.Koziol@swwrpc.org