Living In Southwest Wisconsin


“Neighbor” in Southwest Wisconsin has a couple different interpretations. Cities and villages include apartments and homes typically with backyards and garages. Rural farm communities have space with neighbors scattered on distant farms across the arches of our agricultural landscape, but we’re all still neighbors here and there’s a pretty good chance we have a story to tell.

Our story telling is also embedded in some of the historic dwellings and architectural masterpieces in the region. Family homes, cabins, and seasonal rentals may be found nestled within in our hills. Many of our residents are proud owners of their land, and some are even lucky enough to capture a view of our diverse landscape from their backyard.

Quality of Life

In Southwest Wisconsin we have spirited hometowns with close knit communities, often surrounded by agricultural land. Families in the region often experience a commute to work and school, but traffic is typically low. Public schools in the region show high marks with 95.9 percent of our school districts meeting or exceeding expectations, according to the Wisconsin Department of Public Instruction’s District Report Card.

Our people are very proud of our Wisconsin heritage and communities. Local festivals and community events bring our people together and lend opportunities to participate in our hometowns, as does our love for recreational opportunities and the four seasons.

Population Demographics

Our populations are predominately white, but there is a significant growth in Hispanic populations. Like the populations of the United State today, residents in the region are aging and ages typically fall within the 55 to 65 age. A significant amount of people aged 15 to 25 also reside in the region. This trend is likely due to the university and technical school opportunities present in the region

Regional Demographics

2010 Population


2020 Population






Race & Ethnicity

96.0% White alone
1.9% Hispanic or Latino (of any race)
0.7% Black or African American alone
0.2% American Indian and Alaska Native alone

0.6% Asian alone
0.0% Native Hawaiian and Other Pacific Islander Some other race alone
0.7% Two or more races

Population by Age Cohort


Source: Economic Modeling Specialists, Intl.